After a successful consolidation of dealerships in 2020, House of Investments (HI), a member of the Yuchengco Group of Companies (YGC), is looking at further boosting its Car business by expanding service offers and adding Geely Manila into its dealership portfolio.
Geely is a leading car manufacturing brand of the Geely Holding Group of China, which is the only private company in the Fortune Global 500. It also owns popular car brands like Volvo, Lotus, London Taxi and Proton.
Collectively known as YGC Cars in the industry, HI Cars Division currently has seven dealerships that include Honda in Quezon City, Manila, and Greenhills and a service center in Tandang Sora; and Isuzu in Manila, Commonwealth, and Leyte. Geely Manila is set to open in May.
“We saw a significant improvement in after-sales service because of the volume of customers now concentrated in our seven dealerships. This shows that our consolidation in 2020 worked for us,” says Johnny Fetalvero, SVP and Car Business Operations Head. He said that total car service increased by 10% in 2020 on a per dealer basis compared to 2019 records.
To further drive the momentum, YGC Cars will augment service offers to include value-added deals and packages such as body paint, mechanical repairs, car disinfection, and battery checkup and analysis. The dealerships have likewise improved certain services such as aircon flushing that doesn’t require dashboard removal and laser guided tire alignment in two minutes. There is also a 24/7 emergency roadside assistance available within Metro Manila.
With movement being restricted due to the pandemic, YGC Cars sales personnel is further increasing its engagement with customers and banks by going to them directly to raise the level of convenience while limiting movement from outside. It also set up a home service offer wherein a crew of mechanics can be arranged by appointment to do preventive maintenance and repairs right at the customer’s residence. This is the latest service to be implemented beginning May 1, which is expected to ease the customers’ burden brought about by the new lockdown protocols.
“For now, we’re looking at a 15% improvement in terms of service for the first two quarters of this year. Hopefully, that will carry us through these new challenges,” Fetalvero said.
“As part of the YGC, we’re using the conglomerate’s strength to get customer referrals and endorsements,” Fetalvero said. He added that the YGC’s overall efficiency continues to be a vital cog in YGC Cars’ dealership sales and customer service delivery.